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One of the questions I ask almost every business owner I work with is: “Who is your ideal client?” And one of the most common answers is some version of: “Well… honestly, I can help anyone.” I understand why. When you’re starting a business, narrowing your audience can feel like you’re turning potential customers away. […]

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One of the most common things I hear during discovery calls is this: “I know what I do, but I don’t know how to explain it.” If you’ve ever stumbled over that question at a networking event or spent hours rewriting your website copy, you’re not alone. Many business owners know their services inside and […]
