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One of the most common conversations I have with business owners starts with: “I need a brand.” And usually, what they mean is: “I need a logo.” A logo is part of your brand identity, but it isn’t your brand. You can have a beautiful logo, carefully chosen colors, and the perfect fonts and still […]

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There’s something I see often when reviewing service-based business websites. The business owner knows exactly what she does. Her potential client doesn’t. She may have three different service packages, a long list of deliverables, several pricing options, and paragraphs explaining her process. But after reading the entire page, I’m still left wondering: “What am I […]
