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One of the most common conversations I have with business owners starts with: “I need a brand.” And usually, what they mean is: “I need a logo.” A logo is part of your brand identity, but it isn’t your brand. You can have a beautiful logo, carefully chosen colors, and the perfect fonts and still […]

Your Brand Is More Than a Logo

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One of the questions I ask almost every business owner I work with is: “Who is your ideal client?” And one of the most common answers is some version of: “Well… honestly, I can help anyone.” I understand why. When you’re starting a business, narrowing your audience can feel like you’re turning potential customers away. […]

How to Find Your Ideal Client Without Guessing

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