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There’s something I see often when reviewing service-based business websites. The business owner knows exactly what she does. Her potential client doesn’t. She may have three different service packages, a long list of deliverables, several pricing options, and paragraphs explaining her process. But after reading the entire page, I’m still left wondering: “What am I […]

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One of the questions I ask almost every business owner I work with is: “Who is your ideal client?” And one of the most common answers is some version of: “Well… honestly, I can help anyone.” I understand why. When you’re starting a business, narrowing your audience can feel like you’re turning potential customers away. […]
