If your website isn’t getting you clients, something’s off.

Maybe it looks pretty but doesn’t really do anything.
Maybe you’re stuck in “coming soon” mode.
Or maybe you’ve outgrown your DIY site and you’re ready for something that reflects how far you’ve come.

Wherever you’re starting from, this checklist will help you build a website that works — one that feels aligned with your values and gets results.

Let’s walk through the must-haves together.

1. Clear Purpose and Strategy

Your website should have one job — and that job should be clear.

• Are you trying to book more discovery calls?
  
• Sell a course?
  
• Grow your email list?
  
• Establish credibility before someone hires you?
  

Define your site’s #1 goal before touching a template. Everything from your words to your design should support that goal.

👉 Need help deciding? Start here with our free website roadmap

2. Simple, Easy-to-Follow Navigation

No one wants to hunt for info.

Keep your main menu clean — 5 to 7 items max — with clear titles like:

• Home
  
• About
  
• Services
  
• Blog
  
• Contact
  

Pro tip: Make your “Book Now” or “Let’s Chat” button stand out. Place it top right and repeat it down the page. You want people to take action without having to scroll back up.

3. Branding That Feels Like You

Let’s be honest: Canva templates can only take you so far.

Your brand should reflect your story, your values, and the transformation you offer your clients.

At the very least, make sure you have:

• A professional logo
  
• A consistent color palette
  
• 1–2 fonts that are easy to read
  
• Photos that feel personal and aligned with your energy
  

If your site feels scattered or disconnected, people will click away. Clarity builds trust.

4. A High-Converting Home Page

Your homepage is prime real estate.

Here’s what it needs to do within 5 seconds:

• Tell people who you help
  
• Share what you help them achieve
  
• Invite them to take the next step
  

This might look like:

“Helping overwhelmed moms become certified life coaches and finally build a business that works around their life — not the other way around. Ready to start your journey?”

Follow that with a clear CTA: Book a Free Call or Explore Packages.

5. A Client-Focused About Page

People don’t just want to know what you do — they want to know why you do it.

But keep this page focused on them, not just your story.

• Talk about your journey, but highlight how it relates to the people you serve
  
• Share your values and what you believe in
  
• Add a warm photo — faces build trust
  
• End with a call-to-action that invites connection
  

Want a great example? See how we craft powerful About pages here

6. Services That Are Easy to Understand (and Book)

If someone has to dig to understand what you offer or how to hire you, they’re gone.

Your Services page should:

• Be clear, not clever (save the fancy words for your journal)
  
• Include 1–3 package options (or a custom CTA if your work is more flexible)
  
• Answer basic questions like: what’s included, how long it takes, and who it’s for
  
• Include testimonials for social proof
  
• Offer an easy way to book or inquire
  

If you’re not ready to show prices, that’s okay — just be clear on what happens next.

7. Lead Magnet and Email List Signup

This is a big one.

Your email list is yours. No algorithm can take it away.
It’s how you build relationships, stay top of mind, and nurture leads long-term.

Add a lead magnet that:

• Solves a tiny but annoying problem
  
• Helps them take the first step
  
• Feels aligned with your offer
  

Place opt-ins on your home page, blog posts, and even a dedicated “Free Resources” page.

8. Testimonials and Social Proof

People want to know: “Can I trust you?”

Make it easy to say yes. Include:

• Testimonials with first names and photos if possible
  
• Screenshots of DMs or messages
  
• Case studies or before-and-after stories
  

No need to overhype — just be real. Show them what’s possible.

9. Blog or Resource Section (Optional but Powerful)

Blogging isn’t dead — it’s SEO gold when done right.

A few articles that answer common questions or share insights from your coaching process can:

• Help you rank on Google
  
• Build authority
  
• Nurture your audience
  
• Create shareable content for social and Pinterest
  

Start with 3–5 helpful posts. Keep it simple and consistent.

10. SEO + Tech Basics You Can’t Ignore

Let’s make sure people can actually find your website.

Here’s the minimum SEO checklist:

• Add a custom meta title and description to every page
  
• Use headers (H1, H2, H3) for structure
  
• Name your images with keywords (e.g., life-coach-branding.jpg)
  
• Add alt text for accessibility
  
• Submit your site to Google Search Console
  

Also:

• Make sure it’s mobile-friendly
  
• Check load speed (aim for under 3 seconds)
  
• Secure your site with an SSL certificate (that little lock icon)
  

Final Thought: Your Website Should Work With You

Your website shouldn’t just sit there looking cute.

It should bring in leads, build trust, and support the business you’re growing.
And if it’s not doing that? It’s time for a change.

If you’re ready for a site that actually works, we’d love to help.

👉 Check out our Website in a Day or Website in a Week packages

Let’s build something beautiful — and functional — together.